About Us

The goal of the Marketing Department is to train bachelors, masters, and doctoral students to make positive contributions to society through the processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students develop critical thinking skills and master applied skills useful for both for-profit and not-for-profit organizations. Marketers benefit society by creating market offerings, communicating the attributes of market offerings, distributing market offerings, exchanging market offerings and promoting organization-level innovations.

The Department of Marketing takes pride in its commitment to research and teaching excellence. The Department has consistently been ranked in the top 60 departments worldwide in terms of research publications in the 2000s. The Department's distinguished faculty has broad research interests and strives to conduct cutting-edge research. Their research over the last five years has been published in the following highly respected academic journals:


Bing, M. N., Davison, H. K., Vitell, S. J., Ammeter, A. P., Garner, B. L., Milorad M. Novicevic (2012).  An Experimental Investigation of an Interactive Model of Academic Cheating Among Business School Students.   Academy of Management Learning and Education, 11 (1), 28 - 48.


Howlett, E., Burton, S., Newman, C. L., & Faupel, M. (2012).  The Positive Influence of State Agricultural Marketing Programs on Adults' Fruit and Vegetable Consumption.   American Journal of Health Promotion, 27 (1), 17-20.


Vitell, S. J., King, R. A., & Singh, J. J. (2013).  A special emphasis and look at the emotional side of ethical decision-making.   AMS Review, 3 (1), 74-85.


Osterman, C. & Rego, C. (in press, 2016).  A k-level data structure for large-scale traveling salesman problems.   Annals of Operations Research., doi: 10.1007/s10479-016-2159-7.


Alidaee, B. & Wang, H. (2012).  On Zero Duality Gap in Surrogate Constraint Optimization: The Case of Rational-Valued Functions of Constraints.   Applied Mathematical Modeling, 36, 4218-4226.


Vitell, S. J., Rodriguez Rad, C. J., & Ramos-Hidalgo, E. (in press, 2016).  A SPANISH PERSPECTIVE OF THE IMPACT OF RELIGIOSITY AND SPIRITUALITY ON CONSUMER ETHICS.   Business Ethics: A European Review.

Wachter, K., Vitell, S. J., Shelton, R., & Park, K. (2012).  Exploring Consumer Orientation Toward Returns: Unethical Dimensions.   Business Ethics: A European Review, 21 (1), 115 - 128.


Gligor, D. M. & Esmark, C. (2015).  Supply Chain Friends: The Good, the Bad, and the Ugly.   Business Horizons, 58 (5).


Gligor, D. M. (in press, 2015).  The Role of Supply Chain Agility in Achieving Supply Chain Fit.   Decision Sciences.


Kim, Y., Kim, D., & Wachter, K. (in press, 2013).  A Study of Mobile User Engagement (MoEN): Engagement Motivations, Perceived Value, Satisfaction, and Continued Engagement.   Decision Support Systems.


Robinson, R. K., Fairclough, S. J., Nichols, D. L., & Cousley, S. (2013).  In Sickness and in Health: Implications for Employers when Bipolar Disorders and Protected Disabilities.   Employee Responsibilities and Rights Journal, 25 (4), 277-292.


Alidaee, B. (2014).  Zero Duality Gap in Surrogate Constraint Optimization: A Concise Review of Models.   European Journal of Operational Research, 232, 241-248.


Alidaee, B. & Li, H. (2014).  Parallel Machine Selection and Job Scheduling to Minimize Sum of Machine Holding Cost, Total Machine Time Costs, and Total Tardiness Costs.   IEEE Transactions on Automation Science and Engineering, 11 (1), 294-301.


Hardin, J., Beck, A., Furman, K., Hanna, A., Rader, D., C. Rego (2012).  Recommendations for an Undergraduate Curriculum at the Interface of Operations Research and Computer Science.   INFORMS Transactions on Education, 12 (3), 117-123, doi: http://dx.doi.org/10.1287/ited.1110.0080.


Newman, C. L., Howlett, E., Burton, S., Kozup, J., & Tangari, A. (2012).  The Influence of Consumer Concern About Global Climate Change on Framing Effects for Environmental Sustainability Messages.   International Journal of Advertising, 31 (3), 511-528.


Glover, F., Lasdon, L., Plummer, J., Duarte, A., Marti, R., Manuel Laguna, Cesar Rego (2012).  Pseudo-cut Strategies for Global Optimization.   International Journal of Applied Metaheuristic Computing, 2 (4), 1-12.


Bacile, T., Hofacker, C., & Whtie, A. (2014).  Emerging Challenges in Social Media: Service as Marketing Communication Signals.   International Journal of Integrated Marketing Communications, 6 (1), 34-51.


Wang, H., Alidaee, B., Wang, W., & Ning, W. (2014).  Critical Infrastructure Management for Telecommunication Networks.   International Journal of Knowledge and System Sciences, 5 (1), 1-13.


Gligor, D. M. & Holcomb, M. (2014).  The Road to Supply Chain Agility: Examining the Role of Logistics Capabilities.   International Journal of Logistics Management, 25 (1).


Rivera, L., Gligor, D. M., & Sheffi, Y. (in press, 2015).  The Benefits of Logistics Clustering.   International Journal of Physical Distribution & Logistics Management.


Alidaee, B. & Wang, H. (2012).  On the integer programming formulation of production scheduling optimization algorithm for the hot rolling processes.   International Journal of Production Research, 50 (20), 6036-6039.


Kashmiri, S. & Mahajan, V. (2014).  Beating the recession blues: Exploring the link between family ownership, strategic behavior, and firm performance during recessions.   International Journal of Research in Marketing, 31 (1), 78-93.


Wachter, K., Kim, Y., & Kim, M. (2012).  Mobile Users: Choosing to Engage.   International Journal of Sales, Retailing and Marketing, 1 (1), 3-13.


Alidaee, B., Wang, H., & Sloan, H. (2015).  A Unified Framework for Integer Programming Formulation of Graph Matching Problems.   Journal of Advances in Management Science & Information Systems, 1, 8-33.


Cinelli, M. & Yang, L. (in press, 2016).  The Role of Implicit Theories in Evaluations of 'Plus-size' Advertising.   Journal of Advertising.


Vitell, S. J., King, R. A., Howie, K., Toti, J., Albert, L., Encarnación Ramos Hidalgo, University of Seville, Spain Omneya Yacout, Alexandria University, Egypt (2016).  Spirituality, Moral Identity and Consumer Ethics: A Multi-Cultural Study.   Journal of Business Ethics, 139, 147-160.

Gentina, E., Shrum, L.J., Lowrey, T. M., Vitell, S. J., & Rose, G. M. (in press, 2016).  An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism.   Journal of Business Ethics.

Singh, J. J., Garg, N., Govind, R., & Vitell, S. J. (in press, 2016).  Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Emotions on Ethical Judgments.   Journal of Business Ethics.

Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. W. (in press, 2016).  Cause-Related Marketing with Consumer Participation and the Reactance Response.   Journal of Business Ethics.

Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. (in press, 2016).  Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.   Journal of Business Ethics.

Vitell, S. J. (2015).  A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research.   Journal of Business Ethics, 130 (4), 767-774.

Gentina, E., Rose, G. M., & Vitell, S. J. (in press, 2015).  Ethics during Adolescence: A Social Networks Perspective.   Journal of Business Ethics.

Bush, V., Bush, A., Oakley, J., & Cicala, J. (2015).  The Sales Profession as a Subculture: Implications for Ethical Decision Making.   Journal of Business Ethics.

Kashmiri, S. & Mahajan, V. (2014).  A rose by any other name: Are family firms named after their founding families rewarded more for their new product introductions?   Journal of Business Ethics, 124 (1), 81-99.

Singhapakdi, A., Vitell, S. J., Lee, D., Nisius, A. M., & Yu, G. B. (2013).  The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.   Journal of Business Ethics, 114 (1), 183-191.

Patwardhan, A. M., Keith, M. E., & Vitell, S. J. (2012).  Religiosity, Attitude Toward Business and Ethical Beliefs: Hispanic Consumers in the United States.   Journal of Business Ethics, 110 (1), 61 - 70.

Ho, F., Wang, H. D., & Vitell, S. J. (2012).  A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments.   Journal of Business Ethics, 107 (4), 423 - 433.


Gligor, D. M. (2014).  A Cross-Disciplinary Examination of Firm Orientations' Performance Outcomes: The Role of Supply Chain Flexibility.   Journal of Business Logistics, 35 (4).

Gligor, D. M., Holcomb, M., & Stank, T. (2013).  The Concept of Supply Chain Agility: Conceptualization and Scale Development.   Journal of Business Logistics, 34 (2).

Gligor, D. M. & Holcomb, M. (2012).  Antecedents and Consequences of Supply Chain Agility: Establishing the Link to Firm Performance.   Journal of Business Logistics, 33 (4).


Kashmiri, S. & Brower, J. (2016).  Oops! I did it again: Effect of Corporate Governance and Top Management Team Characteristics on the Likelihood of Product-Harm Crises.   Journal of Business Research., doi: doi:10.1016/j.jbusres.2015.06.019.

Kashmiri, S. & Mahajan, V. (2015).  The name's the game: Does marketing impact the value of corporate name changes?   Journal of Business Research, 68 (2), 281-290.

Russo, I., Gligor, D. M., & Autry, C. (in press, 2015).  To be or not to be (loyal): is there a recipe for customer loyalty in the b2b context?   Journal of Business Research.

Newman, C. L., Howlett, E., & Burton, S. (2014).  Implications of Fast Food Restaurant Concentration for Preschool-Aged Childhood Obesity (Lead Article).   Journal of Business Research, 67 (8), 1573-1580.

Smith, R. K., Deitz, G., Royne, M. B., Hansen, J. D., & Grunhagen, M. (in press, 2013).  Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States.   Journal of Business Research, 66 (3), 328-335.

Lee, E. M., Park, S., Rapert, M., & Newman, C. L. (2012).  Does Perceived Consumer Fit Matter in Corporate Social Responsibility Issues?   Journal of Business Research, 65 (11), 1558-1564.


Im, S., Vorhies, D. W., Kim, N., & Heiman, B. (2016).  How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B2B High-Technology Firms.   Journal of Business to Business Marketing.


Hieke, S. & Newman, C. L. (2015).  The Effects of Nutrition Label Comparison Baselines on Consumers' Food Choices.   Journal of Consumer Affairs, 49 (3), 613-626.


Yang, L., Vitell, S., & Bush, V. (in press, 2016).  Unethically Keeping the Change While Demeaning the Act.   Journal of Consumer Marketing.


Newman, C. L., Howlett, E., & Burton, S. (2016).  Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Non-Comparative Processing Contexts.   Journal of Consumer Research, 42 (5), 749-766.

Clarkson, J., Janiszewski, C., & Cinelli, M. D. (2013).  The Desire for Consumption Knowledge.   Journal of Consumer Research, 39 (6), 1313-1329.


Cao, B., Glover, F., & Rego, C. (2015).  A Tabu Search Algorithm for Cohesive Clustering Problems.   Journal of Heuristics, 21 (4), 457-477, doi: 10.1007/s10732-015-9285-2.


Wang, H., Huo, D., & Alidaee, B. (2014).  Position Unmanned Aerial Vehicles in the Mobile Ad Hoc Network.   Journal of Intelligent and Robotic Systems, 74, 455-464.


Bush, V., King, R., & Racherla, P. (2014).  What we know and don't know about electronic word-of-mouth: A systematic review and synthesis of the literature.   Journal of Interactive Marketing.


Gligor, D. M., Esmark, C., & Golgeci, I. (in press, 2015).  Building International Business Theory: A Grounded Theory Approach.   Journal of International Business Studies.


Harvey, M., McIntyre, N., Moeller, M., & Sloan, H. (2012).  The Assessment of the Self-Concept in a Global Context: The Foundation for Building Cross Cultural Competencies s-Cultural Competencies.   Journal of Leadership and Organizational Studies, 19 (1 (Feb)), 33.


Newman, C. L., Turri, A. M., Howlett, E., & Stokes, A. (2014).  Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems.   Journal of Macromarketing, 34 (4), 505-519.


Bush, V., Bush, A., Oakley, J., & cicala, J. (2014).  Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective.   Journal of Marketing Education.

Bush, V. & Smith, R. K. (2013).  Ethical Dilemmas and Emergent Values Encountered by Working College Students.   Journal of Marketing Education, 35 (2), 107-118.


Chen, H. & Lim, N. (in press, 2016).  How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis.   Journal of Marketing Research.

Kashmiri, S. & Mahajan, V. (in press, 2016).  Values that Shape Marketing Decisions: Influence of CEOs' Political Ideologies on Innovation Proclivity, Shareholder Value, and Risk.   Journal of Marketing Research.

Lim, N. & Chen, H. (2014).  When Do Group Incentives for Salespeople Work?   Journal of Marketing Research, 51 (3), 320-334.


Yang, L. & Unnava, H. Rao (in press, 2016).  Tipping the Purchase with Implicit Priming: Influencing the Behaviors of Ambivalent Consumers with Valenced Primes.   Journal of Marketing Theory & Practice.

Bush, V., Hybnerova, K., & Yang, L. (2015).  Consumer Ambivalence toward Salespeople: An investigation of influence tactics.   Journal of Marketing Theory & Practice.

Bush, V., Yang, L., & Hill, K. (in press, 2015).  The Ambivalent Consumer: A Sequential Investigation of Response Amplification in Buyer-Seller Encounters.   Journal of Marketing Theory & Practice.


Alidaee, B. & Wang, H. (in press, 2016).  A Note on Heuristic Approach Based on UBQP Formulation of the Maximum Diversity Problem.   Journal of Operational Research Society.


Gligor, D. M., Esmark, C., & Holcomb, M. (2015).  Performance Outcomes of Supply Chain Agility: When Should You be Agile?   Journal of Operations Management, 33.


Kumar, M., Townsend, J., & Vorhies, D. W. (2014).  Enhancing Relationships with Brands using Product Design.   Journal of Product Innovation Management.


Newman, C. L., Howlett, E., & Burton, S. (2014).  Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits.   Journal of Retailing, 90 (1), 13-26.

Whtie, A. & Breazeale, M. (2012).  The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies.   Journal of Retailing, 88 (2), 250-261.

Ingene, C., Taboubi, S., & Zaccour, G. (2012).  Coordination Mechanisms in Distribution Channels: A Survey of Game-Theoretic Models without Competition.   Journal of Retailing, 88, 476-496.


Martin, D., Howell, R. T., Newman, C. L., & Martin, K. (2012).  EventServ Short: Validation of a Brief Measure of Customer Satisfaction with Special Event Services.   Journal of Service Theory and Practice, 22 (4), 386-398.


Thornton, L., Ben Brik, A., Autry, C., & Gligor, D. M. (2013).  Does Socially Responsible Supplier Selection Pay Off for Customer Firms? A Cross-cultural Comparison.   Journal of Supply Chain Management, 49 (3).

Gligor, D. M. & Autry, C. (2012).  The Role of Personal Relationships in Facilitating Supply Chain Communications: A Qualitative Study.   Journal of Supply Chain Management, 48 (1).


Gligor, D. M. (in press, 2016).  Identifying the Dimensions of Logistics Service Quality in an Online B2C Context.   Journal of Transportation Management.

Gligor, D. M. & Holcomb, M. (in press, 2015).  The Role of Logistics Alliance Orientation on Forming the Alliance Structure.   Journal of Transportation Management.

Cosenza, R. M., Southern, R. N., Cosenza, T. A., & Wilson, J. W. (2013).  An Analysis of Professional Drivers and Owner Operators Using Importance/Performance Methods.   Journal of Transportation Management, 23 (2), 57-70.

Gligor, D. M. & Holcomb, M. (2012).  Increasing Responsiveness through the Firm-LSP Relationship Structure: A Behavioral Perspective.   Journal of Transportation Management, 23 (2).


Kashmiri, S., Nicol, C. D., & Hsu, L. (in press, 2016).  Birds of a feather: Intra-industry Spillover of the Target Customer Data Breach and the Shielding Role of IT, Marketing, and CSR.   Journal of the Academy of Marketing Science.

Burton, S., Cook, L. A., Howlett, E., & Newman, C. L. (2015).  Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations Through Objective Information Disclosure.   Journal of the Academy of Marketing Science, 43 (2), 240-256.

Morgan, N. A., Katsikeas, C., & Vorhies, D. W. (2012).  Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance.   Journal of the Academy of Marketing Science, 40 (2), 271-289.


Li, H. & Alidaee, B. (in press, 2015).  Tabu Search for Solving the Black-and-White Travelling Salesman Problem.   Journal of The Operational Research Society.


Wang, H., Alidaee, B., & Wang, W. (2012).  Critical Infrastructure Management for Telecommunication Networks.   Lecture Notes in Computer Science, 7669, 493-501.


Nakagawa, Y., James, R. J., Rego, C., & Edirisinghe, C. (2014).  Entropy-based Optimization of Nonlinear Separable Discrete Decision Models.   Management Science, 60 (3), 695-707.

Chen, H. & Lim, N. (2013).  Should Managers Use Team-based Contests?   Management Science, 59 (12), 2823-2836.


Maloni, M., Paul, J., & Gligor, D. M. (2013).  Achieving Carrier-Shipper Equity with Ocean Vessel Slow Steaming.   Maritime Economics & Logistics, 15 (1).


Maloni, M., Gligor, D. M., & Lagoudis, I. (in press, 2016).  Linking Ocean Container Carrier Capabilities to Shipper-Carrier Relationships: A Case Study.   Maritime Policy and Management.


Smith, R. K. (2013).  New Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy.   Marketing Education Review, 23 (3), 281-286.


Rego, C., Gamboa, D., & Glover, F. (in press, 2015).  Doubly-Rooted Stem-and-Cycle Ejection Chain Algorithm for the Asymmetric Traveling Salesman Problem.   Networks.


Kethley, B., Alidaee, B., & Wang, H. (2014).  Single machine scheduling to minimize a modified total late work function with multiple due dates.   Production & Manufacturing Research, 2 (1), 624-640.


Yang, L. & Unnava, H. Rao (in press, 2015).  Preference for Negative Reviews When Forming Attitudes: The Moderating Role of Ambivalence.   Psychology & Marketing.


Gligor, D. M. (2014).  The Role of Demand Management in Achieving Supply Chain Agility.   Supply Chain Management: An International Journal, 19 (5/6).

Gligor, D. M. & Holcomb, M. (2012).  Understanding the Role of Logistics Capabilities in Achieving Supply Chain Agility.   Supply Chain Management: An International Journal, 17 (4).


Gligor, D. M. (in press, 2015).  Supply Chain Agility: Insights from Military and Sports Science.   Supply Chain Quarterly.


Cicala, J. E., Smith, R. K., & Bush, A. J. (2012).  What makes sales presentations effective -- a buyer-seller perspective.   The Journal of Business & Industrial Marketing, 27 (2), 78-88.


Gligor, D. M. & Holcomb, M. (2014).  Antecedents and Consequences of Integrating Logistics Capabilities across the Supply Chain.   Transportation Journal, 52 (2).

Southern, R. N. (2012).  Historical Perspective of the Logistics and Supply Chain Management Discipline.   Transportation Journal, 50 (1), 53-64.